dbt measures are column aggregations, now migrating to simple metrics
dbt documentation for measures as aggregations on model columns, with deprecation toward type: simple metrics.
Measures aggregate columns and can stand alone or feed complex metrics. Parameters include name, agg (sum, max, min, average, median, count_distinct, percentile, sum_boolean), expr, non_additive_dimension, and related fields. The new spec deprecates measures in favor of simple metrics under metrics.
Based on: Measures | dbt Developer Hub · dbt Labs